Marketing Class Assignment: Create a Student-Driven Social Media Campaign for

Harvest Christian Academy Keller

Objective:
You will create and present an original student-driven social media campaign designed to promote Harvest Christian Academy Lantana. Your campaign should reflect the heart, mission, and spirit of HCA — highlighting what makes our school community special while practicing real-world marketing strategies.

Assignment Overview

You will:

1. Select a focus for your campaign — for example:

   • Promoting a school event (Homecoming, Harvest Fest, etc.)

   • Showcasing student life, academics, athletics or fine arts

   • Highlighting service projects or faith-based initiatives

   • Celebrating school culture or values (community, excellence, faith, etc.)

2. Define your target audience — are you speaking to current families, prospective families, the community, or future students?

3. Develop your campaign plan, including:

   • Campaign title and goal

   • Core message (What are you trying to communicate?)

   • Platform(s) you’ll use (Instagram, Facebook)

   • Example content (3–5 posts with visuals and captions)

4. Present your campaign to the class. 

Grading Criteria

Your grade will be based on two equally weighted areas:

1. Content (50%)

• Clearly defined campaign message and purpose

• Creativity and originality of content

• Understanding of Harvest Christian Academy’s mission and audience

• Consistency of tone, visuals, and branding

• Quality and professionalism of post designs and captions

2. Delivery (50%)

• Professional and engaging presentation

• Organization and clarity

• Confident explanation of strategy and choices

• Visual appeal of presentation materials

• Realistic and practical campaign execution plan

As a Reminder:

Best Practices for Social Media Marketing

Content Best Practices

• Know your audience. Understand what motivates your followers — students, parents, or community members.

• Be authentic. Use real stories, real students, and genuine moments.

• Keep it visual. Photos and videos perform better than text-only posts.

• Tell a story. Show how Harvest Christian Academy makes an impact — through people, events, and experiences.

• Use consistent branding. Incorporate HCA colors, logos, and hashtags appropriately.

• When applicable, Include calls to action. Encourage your audience to attend, join, share, or get involved.

Delivery Best Practices

• Post at optimal times. Find when your audience is most active.

• Engage consistently. Respond to comments and tag others to boost visibility.

• Tailor content by platform. Instagram loves strong visuals.

• Use trends thoughtfully. Stay current but keep your message true to HCA’s values.

• Measure and adapt. Pay attention to which types of posts get the most engagement.

Submission Requirements

• Campaign Plan: Submit through the form on this page below.

• 3–5 Sample Posts: Include visuals, captions, and hashtags

• Presentation: 5–7 minutes with slides, graphics, or video samples

Due Date: November 18, 2025
Presentation Date:  November 18, 2025